Why does GROOOOOOOOW® exist?

My aim here is to understand the essence of the person you are. Understanding what is important to you and what really matters – in relation to your different roles as a manager, colleague or partner. And to find realisable answers to the challenges that arise. Answers that ultimately make a real difference.

As a consultant and coach in today’s increasingly complex world, it is often more important and valuable to ask the right questions – instead of thinking that you already know all the best answers.

In my opinion, the world needs a new, much more collaborative approach to ‘’consulting‘’ – and that’s exactly what I offer my clients.

Seen a lot, experienced a lot, achieved a lot

I offer almost 30 years of professional experience in all areas of strategy development, brand management, customer experience, innovation, digitalisation, organisational development and coaching – including many years building and managing offices for some of the world’s leading brand and strategy consultants.

During this time, I have developed into a trusted advisor for board members and experienced managers, but also for junior brand, marketing and project managers. Because I believe that you have to earn the trust and respect of everyone in an organisation in order to achieve the best possible results and sustainable change.

What drives me throughout my life is curiosity. Over the years, I have acquired a comprehensive understanding and extensive experience in a wide range of sectors and industries. However, the focus of my work is always to help companies, organisations and individuals answer three central questions:

1. Who they want to be.
Putting their customers at the centre of everything they do (purpose & business model) and making them a unique promise (brand) – based on a human-centric approach.

2. How they want to work together.
To bring their purpose to life every day and create an organisation where people enjoy working together to do their best and achieve great things (organisational development & coaching).

3. How they want to fulfil their promise.
To design the experience along the customer journey in such a way that the entire organisation and all employees deliver on the value proposition as uniquely and consistently as possible across all touchpoints (customer experience).

Never stand still

My professional journey to date