{"id":3647,"date":"2025-01-04T20:29:13","date_gmt":"2025-01-04T20:29:13","guid":{"rendered":"https:\/\/groooooooow.com\/speaking\/"},"modified":"2025-02-18T21:18:53","modified_gmt":"2025-02-18T21:18:53","slug":"speaking","status":"publish","type":"page","link":"https:\/\/groooooooow.com\/en\/speaking\/","title":{"rendered":"Speaking"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Gallery” _builder_version=”4.27.0″ _module_preset=”default” background_color=”gcid-67960745-cc0c-4d73-b86b-ef2d6023be78″ collapsed=”on” global_colors_info=”{%22gcid-67960745-cc0c-4d73-b86b-ef2d6023be78%22:%91%22background_color%22%93}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”_initial” global_colors_info=”{}”]<\/p>\n

How can you initiate change? The best way is by inspiration. <\/h1>\n

[\/et_pb_text][et_pb_divider color=”#f37002″ divider_weight=”6px” show_divider_tablet=”” show_divider_phone=”on” show_divider_last_edited=”on|phone” divider_weight_tablet=”6px” divider_weight_phone=”4px” divider_weight_last_edited=”on|tablet” _builder_version=”4.27.4″ _module_preset=”default” max_width=”10%” min_height=”2vw” min_height_tablet=”2vw” min_height_phone=”2vw” min_height_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.27.4″ _module_preset=”df2a5ed5-4bf0-4147-9f50-c73e8da460a5″ inline_fonts=”Outfit” global_colors_info=”{}”]<\/p>\n

We believe that you can only achieve real change if you inspire people to embrace it for themselves.<\/span><\/p>\n

That’s why you can book us for inspiring speeches and presentations – whether for large conferences or internal meetings and workshops.<\/p>\n

We convey the need for change in tangible, understandable and inspiring ways – including evidence, examples and success stories.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/groooooooow.com\/wp-content\/uploads\/2025\/01\/Folie128-scaled.jpg” title_text=”Folie128″ _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_image src=”https:\/\/groooooooow.com\/wp-content\/uploads\/2025\/01\/Felix20Bennien-StC3B6ckle20-20Judge20DACH20CXA202023.png” _builder_version=”4.27.4″ _module_preset=”default” title_text=”FelixBennien-Stckle-JudgeDACHCXA2023″ hover_enabled=”0″ sticky_enabled=”0″ module_alignment=”left” height=”200px” height_last_edited=”on|phone” height_tablet=”200px” height_phone=”100px”][\/et_pb_image][\/et_pb_column][et_pb_column _builder_version=”4.27.4″ _module_preset=”default” type=”1_2″][et_pb_text _builder_version=”4.27.4″ _module_preset=”c4865904-8aea-44ef-8387-2b8b7f9c11ba” text_font=”–et_global_body_font||||||||” text_font_size=”20px” text_line_height=”1.4em” header_font=”–et_global_heading_font|600|||||||” header_2_font=”–et_global_heading_font|600|||||||” header_3_font=”–et_global_heading_font|600|||||||” header_3_font_size=”36px” header_4_font_size=”16px” text_font_size_tablet=”20px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” header_2_font_size_phone=”24px” inline_fonts=”Outfit” global_colors_info=”{}”]<\/p>\n

Be a winner!<\/h2>\n

Belonging to the best is always a great motivation. It was therefore a great pleasure for me to be able to evaluate and judge the outstanding work of many companies on their way to \u2018Customer Experience Excellence\u2019 as a juror. <\/p>\n

It’s great to see how customer experience management is becoming increasingly professionalised in German-speaking countries and being taken seriously by management.<\/p>\n

DACH CXA \/\/ Customer Excellence Awards 2023<\/strong><\/p>\n

Wiesbaden, Germany<\/span><\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”c4865904-8aea-44ef-8387-2b8b7f9c11ba” text_font=”–et_global_body_font||||||||” text_font_size=”20px” text_line_height=”1.4em” header_font=”–et_global_heading_font|600|||||||” header_2_font=”–et_global_heading_font|600|||||||” header_3_font=”–et_global_heading_font|600|||||||” header_3_font_size=”36px” header_4_font_size=”16px” text_font_size_tablet=”20px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” header_2_font_size_phone=”24px” inline_fonts=”Outfit” global_colors_info=”{}”]<\/p>\n

Success factors for a successful ‘perception shift’<\/h2>\n

An in-house presentation at New Work SE, which wanted to reposition its XING brand in the minds of existing and potential new users in order to avoid being left behind by its competitor LinkedIn.<\/p>\n

A systematic analysis of all decisive success factors using numerous case studies of successful and failed attempts to achieve a \u2018perception shift\u2019.<\/p>\n

New Work SE \/\/ Markentag 2022
<\/strong><\/p>\n

Hamburg, Germany<\/span><\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column _builder_version=”4.27.4″ _module_preset=”default” type=”1_2″][et_pb_image src=”https:\/\/groooooooow.com\/wp-content\/uploads\/2025\/01\/Bildschirmfoto-2025-01-04-um-19.50.48-1.png” title_text=”Bildschirmfoto 2025-01-04 um 19.50.48″ _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/groooooooow.com\/wp-content\/uploads\/2025\/01\/82695774_2929702887093979_8195363351040098304_n-1.jpg” title_text=”82695774_2929702887093979_8195363351040098304_n” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column _builder_version=”4.27.4″ _module_preset=”default” type=”1_2″][et_pb_text _builder_version=”4.27.4″ _module_preset=”c4865904-8aea-44ef-8387-2b8b7f9c11ba” text_font=”–et_global_body_font||||||||” text_font_size=”20px” text_line_height=”1.4em” header_font=”–et_global_heading_font|600|||||||” header_2_font=”–et_global_heading_font|600|||||||” header_3_font=”–et_global_heading_font|600|||||||” header_3_font_size=”36px” header_4_font_size=”16px” text_font_size_tablet=”20px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” header_2_font_size_phone=”24px” inline_fonts=”Outfit” global_colors_info=”{}”]<\/p>\n

Demystifying the ROI challenge in CX Management<\/h2>\n

A presentation for the world’s most important customer experience conference on how it is possible to measure the return on investment of all conceivable investments and improvements to the customer experience – one of the main problems why management boards often refuse to make meaningful investments in the customer experience. They simply do not believe in their effectiveness. <\/p>\n

CXPA \/\/ Global Insights Exchange 2020<\/strong><\/p>\n

Orlando FL, USA<\/span><\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”c4865904-8aea-44ef-8387-2b8b7f9c11ba” text_font=”–et_global_body_font||||||||” text_font_size=”20px” text_line_height=”1.4em” header_font=”–et_global_heading_font|600|||||||” header_2_font=”–et_global_heading_font|600|||||||” header_3_font=”–et_global_heading_font|600|||||||” header_3_font_size=”36px” header_4_font_size=”16px” text_font_size_tablet=”20px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” header_2_font_size_phone=”24px” inline_fonts=”Outfit” global_colors_info=”{}”]<\/p>\n

Brands, Tech & Designalytics<\/h2>\n

A presentation at the most important Eastern European trade fair for digital transformation on the growing digitalisation of brand management – and the need to view design thinking and data analytics as allies, not enemies.<\/p>\n

Bucharest Technology Week 2016<\/strong><\/p>\n

Bucharest, <\/span>Romania<\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column _builder_version=”4.27.4″ _module_preset=”default” type=”1_2″][et_pb_image src=”https:\/\/groooooooow.com\/wp-content\/uploads\/2025\/01\/bucharest-tech-week-16.png.webp” title_text=”bucharest-tech-week-16.png” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″ background_color=”#FFFFFF”][\/et_pb_image][et_pb_image src=”https:\/\/groooooooow.com\/wp-content\/uploads\/2025\/01\/1450673_1721533791438656_8713703978676404028_n-e1589633038736.jpg.webp” _builder_version=”4.27.4″ _module_preset=”default” title_text=”1450673_1721533791438656_8713703978676404028_n-e1589633038736.jpg” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/groooooooow.com\/wp-content\/uploads\/2025\/01\/desigxport_logo1-e1589633123407.png.webp” title_text=”desigxport_logo1-e1589633123407.png” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″ background_color=”RGBA(255,255,255,0)”][\/et_pb_image][et_pb_image src=”https:\/\/groooooooow.com\/wp-content\/uploads\/2025\/01\/tumblr_op0av95GWo1v767vdo1_1280.jpg.webp” _builder_version=”4.27.4″ _module_preset=”default” title_text=”tumblr_op0av95GWo1v767vdo1_1280.jpg” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column _builder_version=”4.27.4″ _module_preset=”default” type=”1_2″][et_pb_text _builder_version=”4.27.4″ _module_preset=”c4865904-8aea-44ef-8387-2b8b7f9c11ba” text_font=”–et_global_body_font||||||||” text_font_size=”20px” text_line_height=”1.4em” header_font=”–et_global_heading_font|600|||||||” header_2_font=”–et_global_heading_font|600|||||||” header_3_font=”–et_global_heading_font|600|||||||” header_3_font_size=”36px” header_4_font_size=”16px” text_font_size_tablet=”20px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” header_2_font_size_phone=”24px” inline_fonts=”Outfit” global_colors_info=”{}”]<\/p>\n

Customer Experience 2.0 \u2013 Breaking down the silos<\/h2>\n

A presentation on the need to look beyond the customer side in customer experience management \u2013 i.e. personas and customer journey maps \u2013, but also include the internal \u2018business ecosystem\u2019 of the organisation or company. <\/p>\n

Because only an interconnected and interdisciplinary collaboration within the organisation – across specialist and departmental boundaries – makes a great and differentiating customer experience possible in the first place. <\/p>\n

designxport \/\/ Design Thirstday<\/strong><\/p>\n

Hamburg, Germany<\/span><\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”c4865904-8aea-44ef-8387-2b8b7f9c11ba” text_font=”–et_global_body_font||||||||” text_font_size=”20px” text_line_height=”1.4em” header_font=”–et_global_heading_font|600|||||||” header_2_font=”–et_global_heading_font|600|||||||” header_3_font=”–et_global_heading_font|600|||||||” header_3_font_size=”36px” header_4_font_size=”16px” text_font_size_tablet=”20px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” header_2_font_size_phone=”24px” inline_fonts=”Outfit” global_colors_info=”{}”]<\/p>\n

Customer Experience Fundamentals<\/h2>\n

A one-day training course on the fundamentals of customer experience management. From the development of personas and a mapping of the customer journey to service design innovation. <\/p>\n

Strategie Austria<\/strong><\/p>\n

Vienna, <\/span>Austria<\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column _builder_version=”4.27.4″ _module_preset=”default” type=”1_2″][et_pb_image src=”https:\/\/groooooooow.com\/wp-content\/uploads\/2025\/01\/strategie-austria-logo.gif” title_text=”strategie-austria-logo” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″ background_color=”#FFFFFF”][\/et_pb_image][et_pb_image src=”https:\/\/groooooooow.com\/wp-content\/uploads\/2025\/01\/Bildschirmfoto-2018-02-15-um-00.51.16-e1589633437694.jpg.webp” _builder_version=”4.27.4″ _module_preset=”default” title_text=”Bildschirmfoto-2018-02-15-um-00.51.16-e1589633437694.jpg” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][et_pb_image src=”https:\/\/groooooooow.com\/wp-content\/uploads\/2025\/01\/Bildschirmfoto-2018-02-15-um-00.54.02-e1589633474278.jpg.webp” _builder_version=”4.27.4″ _module_preset=”default” title_text=”Bildschirmfoto-2018-02-15-um-00.54.02-e1589633474278.jpg” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/groooooooow.com\/wp-content\/uploads\/2025\/01\/bmc-kongress-2015-e1589633108373.jpg.webp” title_text=”bmc-kongress-2015-e1589633108373.jpg” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″ background_color=”RGBA(255,255,255,0)”][\/et_pb_image][\/et_pb_column][et_pb_column _builder_version=”4.27.4″ _module_preset=”default” type=”1_2″][et_pb_text _builder_version=”4.27.4″ _module_preset=”c4865904-8aea-44ef-8387-2b8b7f9c11ba” text_font=”–et_global_body_font||||||||” text_font_size=”20px” text_line_height=”1.4em” header_font=”–et_global_heading_font|600|||||||” header_2_font=”–et_global_heading_font|600|||||||” header_3_font=”–et_global_heading_font|600|||||||” header_3_font_size=”36px” header_4_font_size=”16px” text_font_size_tablet=”20px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” header_2_font_size_phone=”24px” inline_fonts=”Outfit” global_colors_info=”{}”]<\/p>\n

Patient Experience \u2013 a key to better quality in patient care <\/h2>\n

A lecture on the need to place the patient experience – beyond care pathways and treatment principles – at the centre of medical care.<\/span> <\/p>\n

Bundesverband Managed Care \/\/ BMC Kongress<\/strong><\/p>\n

Berlin, Germany<\/span><\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”c4865904-8aea-44ef-8387-2b8b7f9c11ba” text_font=”–et_global_body_font||||||||” text_font_size=”20px” text_line_height=”1.4em” header_font=”–et_global_heading_font|600|||||||” header_2_font=”–et_global_heading_font|600|||||||” header_3_font=”–et_global_heading_font|600|||||||” header_3_font_size=”36px” header_4_font_size=”16px” text_font_size_tablet=”20px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” header_2_font_size_phone=”24px” inline_fonts=”Outfit” global_colors_info=”{}”]<\/p>\n

Why senior healthcare leaders believe they don’t need to care about brand \u2013 and why they are wrong <\/h2>\n

A provocative presentation at the Pharma Marketing Conference by inspirato on the increasing self-determination of patients in their choice of medical provider – and the associated need for active branding and marketing when competing for patients.<\/p>\n

inspirato Conferences \/\/ Pharma Marketing Conference<\/strong><\/p>\n

Frankfurt\/Main, Germany<\/span><\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column _builder_version=”4.27.4″ _module_preset=”default” type=”1_2″][et_pb_image src=”https:\/\/groooooooow.com\/wp-content\/uploads\/2025\/01\/Keyvisual_Pharma_Marketing-2014_Impressionen_Downloads-e1589632798737.jpg.webp” title_text=”Keyvisual_Pharma_Marketing-2014_Impressionen_Downloads-e1589632798737.jpg” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″ background_color=”#FFFFFF”][\/et_pb_image][et_pb_image src=”https:\/\/groooooooow.com\/wp-content\/uploads\/2025\/01\/Bildschirmfoto-2018-02-12-um-13.45.19-1-e1589632812696.jpg.webp” _builder_version=”4.27.4″ _module_preset=”default” title_text=”Bildschirmfoto-2018-02-12-um-13.45.19-1-e1589632812696.jpg” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/groooooooow.com\/wp-content\/uploads\/2025\/01\/Keyvisual_Neues-Wachstum_2014_vergangene_VA-e1589632873975.jpg.webp” title_text=”Keyvisual_Neues-Wachstum_2014_vergangene_VA-e1589632873975.jpg” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″ background_color=”RGBA(255,255,255,0)”][\/et_pb_image][et_pb_image src=”https:\/\/groooooooow.com\/wp-content\/uploads\/2025\/01\/1622636_804069539610273_779666580_n-e1589632892993.jpg.webp” _builder_version=”4.27.4″ _module_preset=”default” title_text=”1622636_804069539610273_779666580_n-e1589632892993.jpg” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column _builder_version=”4.27.4″ _module_preset=”default” type=”1_2″][et_pb_text _builder_version=”4.27.4″ _module_preset=”c4865904-8aea-44ef-8387-2b8b7f9c11ba” text_font=”–et_global_body_font||||||||” text_font_size=”20px” text_line_height=”1.4em” header_font=”–et_global_heading_font|600|||||||” header_2_font=”–et_global_heading_font|600|||||||” header_3_font=”–et_global_heading_font|600|||||||” header_3_font_size=”36px” header_4_font_size=”16px” text_font_size_tablet=”20px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” header_2_font_size_phone=”24px” inline_fonts=”Outfit” global_colors_info=”{}”]<\/p>\n

The Shift – why we can’t just carry on tomorrow with what was successful yesterday <\/h2>\n

A presentation on the changes in branding, marketing and customer experience caused by digitalisation.<\/span> <\/p>\n

inspirato Conferences \/\/ New Growth #2<\/strong><\/p>\n

Berlin, Germany<\/span><\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”c4865904-8aea-44ef-8387-2b8b7f9c11ba” text_font=”–et_global_body_font||||||||” text_font_size=”20px” text_line_height=”1.4em” header_font=”–et_global_heading_font|600|||||||” header_2_font=”–et_global_heading_font|600|||||||” header_3_font=”–et_global_heading_font|600|||||||” header_3_font_size=”36px” header_4_font_size=”16px” text_font_size_tablet=”20px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” header_2_font_size_phone=”24px” inline_fonts=”Outfit” global_colors_info=”{}”]<\/p>\n

Design thinking vs. digital darwinism \u2013 why the future of a society depends on its ability to innovate <\/h2>\n

A provocative lecture at the 60th anniversary congress of the German Design Council – about the need to not just “greenwash” the topic of sustainability and use it for marketing and branding, but to drive real change.<\/p>\n

German Design Council \/\/ 60 years of design culture – design. innovation. Europe. <\/strong><\/p>\n

Frankfurt\/Main, Germany<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column _builder_version=”4.27.4″ _module_preset=”default” type=”1_2″][et_pb_image src=”https:\/\/groooooooow.com\/wp-content\/uploads\/2025\/01\/logo_rat_fuer_formgebung-e1589633007490.jpg.webp” title_text=”logo_rat_fuer_formgebung-e1589633007490.jpg” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″ background_color=”#FFFFFF”][\/et_pb_image][et_pb_image src=”https:\/\/groooooooow.com\/wp-content\/uploads\/2025\/01\/Bildschirmfoto-2018-02-12-um-11.46.54-e1589632944704.jpg.webp” _builder_version=”4.27.4″ _module_preset=”default” title_text=”Bildschirmfoto-2018-02-12-um-11.46.54-e1589632944704.jpg” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/groooooooow.com\/wp-content\/uploads\/2025\/01\/Keyvisual_Sharing_Economy_2013_Impressionen_Downloads-e1589633059302.jpg” title_text=”Keyvisual_Sharing_Economy_2013_Impressionen_Downloads-e1589633059302″ _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″ background_color=”RGBA(255,255,255,0)”][\/et_pb_image][et_pb_image src=”https:\/\/groooooooow.com\/wp-content\/uploads\/2025\/01\/181214_661375420546353_236088691_n-e1589633089110.jpg” _builder_version=”4.27.4″ _module_preset=”default” title_text=”181214_661375420546353_236088691_n-e1589633089110″ hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column _builder_version=”4.27.4″ _module_preset=”default” type=”1_2″][et_pb_text _builder_version=”4.27.4″ _module_preset=”c4865904-8aea-44ef-8387-2b8b7f9c11ba” text_font=”–et_global_body_font||||||||” text_font_size=”20px” text_line_height=”1.4em” header_font=”–et_global_heading_font|600|||||||” header_2_font=”–et_global_heading_font|600|||||||” header_3_font=”–et_global_heading_font|600|||||||” header_3_font_size=”36px” header_4_font_size=”16px” text_font_size_tablet=”20px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” header_2_font_size_phone=”24px” inline_fonts=”Outfit” global_colors_info=”{}”]<\/p>\n

Dawn of a new consumerism <\/h2>\n

A presentation on the increasing importance of sustainability and environmental compatibility of products and services for consumers’ preferences and purchasing decisions.<\/span> <\/p>\n

inspirato Conferences \/\/ Sharing Economy #1<\/strong><\/p>\n

Berlin, Germany<\/span><\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”c4865904-8aea-44ef-8387-2b8b7f9c11ba” text_font=”–et_global_body_font||||||||” text_font_size=”20px” text_line_height=”1.4em” header_font=”–et_global_heading_font|600|||||||” header_2_font=”–et_global_heading_font|600|||||||” header_3_font=”–et_global_heading_font|600|||||||” header_3_font_size=”36px” header_4_font_size=”16px” text_font_size_tablet=”20px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” header_2_font_size_phone=”24px” inline_fonts=”Outfit” global_colors_info=”{}”]<\/p>\n

A thousand small gestures \u2013 the challenge of service design<\/h2>\n

A presentation on the necessity of understanding micro moments in service design and actively shaping them as part of the customer experience.<\/p>\n

NEXT Conference \/\/ Service Design<\/strong><\/p>\n

Berlin, Germany<\/span><\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column _builder_version=”4.27.4″ _module_preset=”default” type=”1_2″][et_pb_image src=”https:\/\/groooooooow.com\/wp-content\/uploads\/2025\/01\/Bildschirmfoto-2018-02-12-um-17.32.09-e1589633422448.jpg” title_text=”Bildschirmfoto-2018-02-12-um-17.32.09-e1589633422448″ _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″ background_color=”#FFFFFF”][\/et_pb_image][et_pb_image src=”https:\/\/groooooooow.com\/wp-content\/uploads\/2025\/01\/Bildschirmfoto-2020-05-13-um-11.40.39-e1589632065703.jpg” _builder_version=”4.27.4″ _module_preset=”default” title_text=”Bildschirmfoto-2020-05-13-um-11.40.39-e1589632065703″ hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/groooooooow.com\/wp-content\/uploads\/2025\/01\/Neues_Wachstum_2012_Rueckblick-e1589632826589.jpg” title_text=”Neues_Wachstum_2012_Rueckblick-e1589632826589″ _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″ background_color=”RGBA(255,255,255,0)”][\/et_pb_image][et_pb_image src=”https:\/\/groooooooow.com\/wp-content\/uploads\/2025\/01\/480588_564051623612067_1504788524_n-e1589632844240.jpg” _builder_version=”4.27.4″ _module_preset=”default” title_text=”480588_564051623612067_1504788524_n-e1589632844240″ hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column _builder_version=”4.27.4″ _module_preset=”default” type=”1_2″][et_pb_text _builder_version=”4.27.4″ _module_preset=”c4865904-8aea-44ef-8387-2b8b7f9c11ba” text_font=”–et_global_body_font||||||||” text_font_size=”20px” text_line_height=”1.4em” header_font=”–et_global_heading_font|600|||||||” header_2_font=”–et_global_heading_font|600|||||||” header_3_font=”–et_global_heading_font|600|||||||” header_3_font_size=”36px” header_4_font_size=”16px” text_font_size_tablet=”20px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” header_2_font_size_phone=”24px” inline_fonts=”Outfit” global_colors_info=”{}”]<\/p>\n

Dispatch from a new business horizon – why we need to be the change we want to see <\/h2>\n

A presentation on the need for major consumer goods manufacturers to make their products more sustainable and environmentally friendly in order to fulfil their social responsibility and meet changing consumer needs. <\/span><\/p>\n

inspirato Conferences \/\/ New Growth #1<\/strong><\/p>\n

Hamburg, Germany<\/span><\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”c4865904-8aea-44ef-8387-2b8b7f9c11ba” text_font=”–et_global_body_font||||||||” text_font_size=”20px” text_line_height=”1.4em” header_font=”–et_global_heading_font|600|||||||” header_2_font=”–et_global_heading_font|600|||||||” header_3_font=”–et_global_heading_font|600|||||||” header_3_font_size=”36px” header_4_font_size=”16px” text_font_size_tablet=”20px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” header_2_font_size_phone=”24px” inline_fonts=”Outfit” global_colors_info=”{}”]<\/p>\n

Cross-Cultural Creativity in a global World <\/h2>\n

A presentation at the global design conference in Hong Kong on cross-border collaboration for global clients in international design agencies \u2013 by invitation of Hamburg designxport as representative of the host country Germany. <\/span><\/p>\n

Business of Design Week \/\/ Brand New Germany<\/strong><\/p>\n

Hong Kong, China<\/span><\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column _builder_version=”4.27.4″ _module_preset=”default” type=”1_2″][et_pb_image src=”https:\/\/groooooooow.com\/wp-content\/uploads\/2025\/01\/bodw2011-e1589633346619.jpg” title_text=”bodw2011-e1589633346619″ _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″ background_color=”#FFFFFF”][\/et_pb_image][et_pb_image src=”https:\/\/groooooooow.com\/wp-content\/uploads\/2025\/01\/Bildschirmfoto-2020-05-13-um-11.40.39-e1589632065703.jpg” _builder_version=”4.27.4″ _module_preset=”default” title_text=”Bildschirmfoto-2020-05-13-um-11.40.39-e1589632065703″ hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/groooooooow.com\/wp-content\/uploads\/2025\/01\/Bildschirmfoto-2018-02-12-um-14.52.35-e1589633022581.jpg” title_text=”Bildschirmfoto-2018-02-12-um-14.52.35-e1589633022581″ _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″ background_color=”RGBA(255,255,255,0)”][\/et_pb_image][\/et_pb_column][et_pb_column _builder_version=”4.27.4″ _module_preset=”default” type=”1_2″][et_pb_text _builder_version=”4.27.4″ _module_preset=”c4865904-8aea-44ef-8387-2b8b7f9c11ba” text_font=”–et_global_body_font||||||||” text_font_size=”20px” text_line_height=”1.4em” header_font=”–et_global_heading_font|600|||||||” header_2_font=”–et_global_heading_font|600|||||||” header_3_font=”–et_global_heading_font|600|||||||” header_3_font_size=”36px” header_4_font_size=”16px” text_font_size_tablet=”20px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” header_2_font_size_phone=”24px” inline_fonts=”Outfit” global_colors_info=”{}”]<\/p>\n

Trade-Marks, Trust-Marks, Love-Marks \u2013 can we love a brand?<\/h2>\n

A presentation at the annual marketing conference of the student initiative mtp about the fact that we can’t really love brands, but that they play a very important role in creating identity throughout our lives. <\/span><\/p>\n

mtp \u2013 Marketing Horizonte \/\/ Commitment \u2013 I Love This Brand<\/strong><\/p>\n

Cologne, Germany<\/span><\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”c4865904-8aea-44ef-8387-2b8b7f9c11ba” text_font=”–et_global_body_font||||||||” text_font_size=”20px” text_line_height=”1.4em” header_font=”–et_global_heading_font|600|||||||” header_2_font=”–et_global_heading_font|600|||||||” header_3_font=”–et_global_heading_font|600|||||||” header_3_font_size=”36px” header_4_font_size=”16px” text_font_size_tablet=”20px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” header_2_font_size_phone=”24px” inline_fonts=”Outfit” global_colors_info=”{}”]<\/p>\n

Branding 3.0 \u2013 How we will manage brands moving forward<\/span><\/h2>\n

A presentation to students at Stockholm Business School on the increasing importance of customer & brand experience in brand management. <\/span><\/p>\n

Stockholm Business School<\/strong><\/p>\n

Stockholm, Sweden<\/span><\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column _builder_version=”4.27.4″ _module_preset=”default” type=”1_2″][et_pb_image src=”https:\/\/groooooooow.com\/wp-content\/uploads\/2025\/01\/sbs-e1589633365719.jpg” title_text=”sbs-e1589633365719″ _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″ background_color=”#FFFFFF” align=”center”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/groooooooow.com\/wp-content\/uploads\/2025\/01\/309131_123147011119565_2137449999_n.jpg” title_text=”309131_123147011119565_2137449999_n” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″ background_color=”RGBA(255,255,255,0)”][\/et_pb_image][\/et_pb_column][et_pb_column _builder_version=”4.27.4″ _module_preset=”default” type=”1_2″][et_pb_text _builder_version=”4.27.4″ _module_preset=”c4865904-8aea-44ef-8387-2b8b7f9c11ba” text_font=”–et_global_body_font||||||||” text_font_size=”20px” text_line_height=”1.4em” header_font=”–et_global_heading_font|600|||||||” header_2_font=”–et_global_heading_font|600|||||||” header_3_font=”–et_global_heading_font|600|||||||” header_3_font_size=”36px” header_4_font_size=”16px” text_font_size_tablet=”20px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” header_2_font_size_phone=”24px” inline_fonts=”Outfit” global_colors_info=”{}”]<\/p>\n

The future of branding \u2013 from promise to delivery<\/h2>\n

A presentation at the leading marketing conference in Russia on the increasing importance of customer & brand experience in brand management. <\/span><\/p>\n

Eurasian Marketing Week<\/strong><\/p>\n

Moscow, Russia<\/span><\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”c4865904-8aea-44ef-8387-2b8b7f9c11ba” text_font=”–et_global_body_font||||||||” text_font_size=”20px” text_line_height=”1.4em” header_font=”–et_global_heading_font|600|||||||” header_2_font=”–et_global_heading_font|600|||||||” header_3_font=”–et_global_heading_font|600|||||||” header_3_font_size=”36px” header_4_font_size=”16px” text_font_size_tablet=”20px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” header_2_font_size_phone=”24px” inline_fonts=”Outfit” global_colors_info=”{}”]<\/p>\n

Out of control \u2013 branding goes open source?<\/span> <\/h2>\n

A presentation at the first social media conference of the marketing magazine ‘Hozizont’ on the influence of social media on brand management. <\/span><\/p>\n

Horizont \/\/ 1. European Social Media Conference<\/strong><\/p>\n

Frankfurt\/Main, Germany<\/span><\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column _builder_version=”4.27.4″ _module_preset=”default” type=”1_2″][et_pb_image src=”https:\/\/groooooooow.com\/wp-content\/uploads\/2025\/01\/logo-Horizont-680×240-e1589633244399.jpg” title_text=”logo-Horizont-680×240-e1589633244399″ _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″ background_color=”#FFFFFF” align=”center”][\/et_pb_image][et_pb_image src=”https:\/\/groooooooow.com\/wp-content\/uploads\/2025\/01\/Bildschirmfoto-2018-02-12-um-16.50.41-e1589633227456.png” _builder_version=”4.27.4″ _module_preset=”default” title_text=”Bildschirmfoto-2018-02-12-um-16.50.41-e1589633227456″ hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/groooooooow.com\/wp-content\/uploads\/2025\/01\/horizont_logo_neu_2_01-2-e1589633197328.jpg” title_text=”horizont_logo_neu_2_01-2-e1589633197328″ _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″ background_color=”RGBA(255,255,255,0)”][\/et_pb_image][\/et_pb_column][et_pb_column _builder_version=”4.27.4″ _module_preset=”default” type=”1_2″][et_pb_text _builder_version=”4.27.4″ _module_preset=”c4865904-8aea-44ef-8387-2b8b7f9c11ba” text_font=”–et_global_body_font||||||||” text_font_size=”20px” text_line_height=”1.4em” header_font=”–et_global_heading_font|600|||||||” header_2_font=”–et_global_heading_font|600|||||||” header_3_font=”–et_global_heading_font|600|||||||” header_3_font_size=”36px” header_4_font_size=”16px” text_font_size_tablet=”20px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” header_2_font_size_phone=”24px” inline_fonts=”Outfit” global_colors_info=”{}”]<\/p>\n

Brand Digital \u2013 The rules don’t change, but mind the gaps<\/h2>\n

A presentation on the effects of digitalisation on brand management. <\/span><\/p>\n

Horizont \/\/ Digital Conference<\/strong><\/p>\n

Bad Homburg, Germany<\/span><\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

How can you initiate change? The best way is by inspiration. We believe that you can only achieve real change if you inspire people to embrace it for themselves. That’s why you can book us for inspiring speeches and presentations – whether for large conferences or internal meetings and workshops. We convey the need for […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-3647","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/groooooooow.com\/en\/wp-json\/wp\/v2\/pages\/3647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/groooooooow.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/groooooooow.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/groooooooow.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/groooooooow.com\/en\/wp-json\/wp\/v2\/comments?post=3647"}],"version-history":[{"count":2,"href":"https:\/\/groooooooow.com\/en\/wp-json\/wp\/v2\/pages\/3647\/revisions"}],"predecessor-version":[{"id":3649,"href":"https:\/\/groooooooow.com\/en\/wp-json\/wp\/v2\/pages\/3647\/revisions\/3649"}],"wp:attachment":[{"href":"https:\/\/groooooooow.com\/en\/wp-json\/wp\/v2\/media?parent=3647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}